Why Is Caviar So Expensive and How to Buy at a Better Value

Why Is Caviar So Expensive and How to Buy at a Better Value

There are lots of ways to describe caviar – buttery, bursting, luxurious indulgent – the words “cost-effective” or “affordable” tend not to make the list of descriptors.

We all know that caviar has a red-carpet reputation, but have you ever wondered the reasons why? There are real factors that go into determining the value of a product, and caviar just happens to check all the boxes that make something expensive.

Today we’re looking at the many reasons why caviar is so expensive, with some tips you can use to track down a great value when purchasing caviar of your own. Let’s get to it.

Challenges of Sturgeon

Seeing that caviar is defined as the salted, unfertilized eggs of the sturgeon, it makes sense to start with the fish itself when looking at the reasons for the cost of the product.

First of all, the sturgeon is a fish in high demand with a dwindling population. That factor alone makes it difficult to ensure a steady supply of healthy female fish to provide quality caviar around the world.

Then there’s the issue of the size, sensitivity, and temperament of these ancient species. Sturgeon vary in length and weight, but generally speaking, these are massive fish straight out of the era of dinosaurs. It’s not uncommon to see young sturgeon the size of a tall man, while the biggest of the bunch can grow up to 20 feet and well over 2,000 pounds.

These fish are quite affected by their environment and stick closely to their optimal living conditions, whether it’s brackish rivers and channels or calm coastal regions where they enjoy their status toward the top of the food chain.

On top of that, sturgeon take a long time to reach sexual maturity, meaning caviar producers need to map out their strategies when farm-raising these fish. Since fishing is no longer a sustainable option, smart aquaculture techniques are needed to keep things moving.

Eco-friendly farms are built to replicate the natural conditions of the sturgeon, optimizing variables like temperature, acidity, food, socialization, and sunlight. The more harmoniously a producer works with nature, the better the final product.

With all that said, you get some context for why caviar is priced so high – sturgeon are not easy fish to manage, and their endangered status adds a great deal of pressure to producers aiming for long-term sustainability.

Harvesting and Production

Aside from the challenges of the sturgeon itself, the best caviar is the result of manual production. Because stakes are high and margins thin, caviar producers need to master the harvest and curing process to minimize wasted time and product.

The retrieval of the caviar from the belly of the sturgeon is the first step in a labor-intensive journey, followed by the sifting, rinsing, and filtering process. All of these stages must be performed by a highly-skilled expert who can handle the pressure and technique.

To receive a high-grade and earn top dollar on the marketplace, caviar needs to be extremely fresh with a firm, uniform structure throughout. Broken or misshapen eggs will result in a penalty that reduces the value of the product, so proper harvesting and curing are key.

Speaking of salt, top-tier caviar is known for its minimal salt content, as indicated by the term malossol on the label of pricey jars and tins. Producers cannot mask the caviar quality (or lack thereof) behind the salt and therefore must focus on the fundamentals.

Caviar producers take extreme pride in their work, and the best producers in the world draw on a mix of technology and tradition to achieve stellar results.

The combination of hard work, commitment, long-term planning, and precise skilled labor make caviar production a costly and time-consuming affair, which further explains the steep prices.

The next time you scoop a pile of caviar onto your mother-of-pearl spoon and layer it onto a saltine or blini, just think about how much time, energy, effort, and care went into bringing that pristine product to your table.

Taste, Texture, and Nutrition

The price of goods and services is determined by little else than what people are willing to pay. Caviar is the perfect example of “getting what you pay for” since the product is so unique and exquisite. Compared to run-of-the-mill roe from salmon or trout, caviar is on a completely different level.

If you have never tasted caviar before, it’s not easy to explain in words. Imagine waves of different flavors and textures that come and go on the palate, taking you on a small journey of the senses in each bite.

Connoisseurs recognize that caviar, like wine, reveals different dimensions of flavor from first taste to the lingering finish. You might find hints of butter, nuts, earthiness, herbs, minerals, and just a touch of salt to keep you going.

There’s also the otherworldly texture of caviar that has no proper comparison in the culinary realm. Some beads are quite firm and deliver a signature bursting sensation, while others melt together on the tongue to create a creamy texture like no other.

Since no two batches of caviar are exactly alike – even from the same species and producer – every jar has something new to offer and allows you to expand your palate in unseen directions.

While nutrition might not be front-of-mind when thinking about caviar, it is, in fact, a certified superfood with an amazingly healthy profile of macro and micronutrients.

High in protein and healthy fat with zero carbs and absolutely loaded with minerals, there are few natural foods on the planet that have this kind of nutrition panel. Caviar might not constitute a full meal, but its powerful health benefits are noticeable on mood, energy, and even libido.

Of course, there’s an exclusivity factor that goes into the price of caviar. If you’re hosting a high-profile event or celebrating a big occasion, caviar will raise the spirits of everyone in the room and make it a night to remember. That alone is often worth the price of admission!

Buying, Shipping, Storing

We’ve heard enough about why caviar is so expensive, so is it possible to get it at a better value without compromising on quality? The answer is yes, but you need to know where to look.

As you might imagine, buying caviar online is the move in the age of the internet. Producers often coordinate with distributors that allow you to get great Kaluga or Ossetra caviar at a much better price point than buying from a third-party.

You also get the advantage of greater transparency into the supply chain and production practices of the companies making the caviar. This will generally answer any questions you might have about sustainability, etc.

Finally, the product you receive via online order tends to be fresher since your jars and tins are packed directly at the source and shipped to you ASAP. This will give you an overall more enjoyable and affordable caviar experience from beginning to end.

Explore your options for ordering online and look for options like caviar clubs or membership services that give you even better prices.


Caviar is one of the great joys of life, and now you know why it’s so pricey! Find ways to buy excellent caviar for better prices and get in on the action yourself.


A Russian Tradition | petrusco-caviar

Eco-friendly farms. Not the alternative. The imperative. | The Caviar Club 

Ingredients in our products | omcaviar.com

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